VIEROL in pole position – Official partner of the DTM
VIEROL AG, an innovative and internationally successful specialist for electronic components and engine management in the automotive sector, has become an official partner of the popular German Touring Car Masters (DTM) racing series.
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The DTM is one of the world’s leading touring car series and thrills motorsport fans all over the world. Since it was founded in 1984, the DTM has developed into a genuine institution that stands for exciting races and thrilling duels on the racetrack.
In the coming season, the DTM will be represented with a total of eight events and 16 races in Germany, the Netherlands and Austria. With seven leading GT3 manufacturers, the series is a showcase for the latest technological developments and innovations in motorsport. From Audi to BMW to Mercedes-Benz and other renowned brands – the DTM unites the best vehicle manufacturers in the world under one roof.
“The partnership with the DTM under the umbrella of the ADAC reflects our enthusiasm for the automobile. With our ALL IN ONE BOX VAICO and VEMO EXPERT KITS+, we optimise engines & transmissions – we ensure mobility and are enthusiastic motorists with many experienced technicians and developers who are constantly developing new repair solutions.” (Ulf Koschig, Sales & Marketing Director of VIEROL AG).
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As a partner of the DTM, we offer exclusive insights into the world of motorsport and present unique content to our customers and motorsport fans.
This season, VIEROL is presenting the entire ADAC racing series as an official partner. VIEROL’s involvement in German motorsport is rounded off with branding on the entire pit lane and in the paddock. Digital and media activations complete the package of measures. The DTM races in Germany will be broadcast by ProSieben. The ADAC GT4 Germany and ADAC GT Masters will be broadcast on Sport1.
“The co-operation with the DTM opens up new opportunities and perspectives for both sides. VIEROL and the DTM combine mobility and innovation. The wide reach with live broadcasts, the internationality of the racing series and, in particular, the target group of car enthusiasts offer the best conditions for our first involvement in motorsport.” (Ibrahim Chahrour, Head of Marketing & Product Management at VIEROL AG)
The 2024 DTM dates at a glance
The DTM kicks off the new season in Oschersleben from 26 – 28 April.
- 26.04.-28.04.2024 Motorsport Arena Oschersleben
- 24.05.-26.05.2024 DEKRA Lausitzring
- 07.06.-09.06.2024 Circuit Zandvoort
- 05.07.-07.07.2024 Norisring
- 16.08.-18.08.2024 Nürburgring
- 06.09.-08.09.2024 Sachsenring
- 27.09.-29.09.2024 Red Bull Ring
- 18.10.-20.10.2024 Hockenheim
